After establishing the static elements and style with the client, I utilized motion and animation to create interest in the presenting subject following a script. The QR code was positioned in a large frame to be easily scanned from multiple distances. I also cleaned and edited the voice-over before bringing it into the video. The video generated many views and traffic to their VA Health and Benefits app.
Below is a playlist of other successful VA OIT YouTube videos in which I collaborated closely with the Creative Service's lead video editor.